Experience
2024 — Now
Product Designer at Craft Docs
Key contributor to the design of Craft 3 Release, emphasising enhanced user experience through innovative design interaction.
Designed Presentation Mode: Developed a seamless content display feature to enhance user engagement.
Designed Cross-Platform Widgets: versatile widgets aimed at enhancing functionality across different devices.
Led the Image Handling and Cover Editor Project: Optimised cover management to enhance efficiency and user convenience.
Refined Craft's Visual Identity: Ensured consistency and cohesion in branding across all platforms.
Image Playground and Writing Tools Implementation: Featured at WWDC 2024, showcasing advanced design and functionality.
2023 — 2024
Founding Designer at Spellar AI
Established a cohesive brand identity and comprehensive design system for the macOS app.
Led a project to integrate Craft, Linear, Notion, and Miro to enhance user retention and foster positive user habits.
Implementing a comprehensive monetisation strategy within the app.
Implement real-time copiloting and suggestions. This innovative feature expands the boundaries of what's possible within the realm of real-time meeting assistants.
2023 — 2024
Senior Product Designer, Design System at Ucraft
Established a comprehensive design system for Ucraft Next to ensure a cohesive look and feel across Ucraft's product lineup, including Marketplace, Website Generator, Partners, Editor, and Dashboard.
Enhanced the mobile version for optimal performance across various regions.
Adapted and localised the mobile version for users across different regions.
Creating and implementing a booking management system in the Ucraft Next.
Designed and implemented an AI logo generator tool, revolutionising how users create and customise logos and improving the onboarding process on the platform.
2022 — 2023
Principal Designer, Design System at GR8 Tech
Collaborated closely with the Head of Design to expand the Design team from 10 to 25 members.
Successfully implemented Modulor design system with a 60% adoption rate.
Enhanced design system review processes by incorporating automation channels.
Developed Token Master Figma plugin for automation and achieved Top 5 ranking on Product Hunt.
2019 — 2020, 2021 — 2022
Senior Product Designer, Design System at GR8 Tech
Collaborated with a design team to completely redesign a product lineup.
Conducted both moderated and unmoderated user research to inform design decisions.
Executed design work across various platforms, including iOS and Android apps.
2020 — 2021
Senior Product Designer at Genesis Tech
Led product design for multiple successful apps, including ScanGuru, xScan, Translator Guru, Rec&Call, Fax Guru, Cleaner Guru, and uScan.
Established and managed a design system within a native iOS app.
Defined project requirements, created user flows and prototypes.
Conducted moderated and unmoderated usability testing, wrote testing scripts.
Collaborated with Product Managers and Engineers to scope engineering efforts, participated in stand-ups and design sync-on meetings.
Mentored and trained other product designers, conducted workshops, and prioritized tasks.
2018 — 2019
Web Designer at Vodafone
Responsible for designing and developing landing pages for various tariffs, ensuring optimal user experience and conversion rates.
Created brand identities for the new «Joice» tariff, helping them establish a solid visual presence in the market.
Enhanced seasonal campaigns in collaboration with the London head office, working closely with marketing teams to create cohesive and impactful design solutions.