Experience
2024 — Now
Product Designer at Craft Docs
2023 — 2024
Founding Designer at Spellar AI
Developed brand identity, design system, and visual design for Spellar AI.
Collaborated on research and generated ideas for product features.
Oversaw hiring of outsourced design resources.
Contributed to the success of the company through innovative design solutions and strategic decision-making.
Product of the Day, 2nd place on Product Hunt in 2023.
Product of the Day, 3rd place on Product Hunt.
2023 — 2024
Senior Product Designer, Design System at Ucraft
Led the management and optimisation of the design system for Ucraft Next.
Successfully implemented a new design system to improve overall functionality.
Adapted and localised the mobile version for users across different regions.
Creating and implementing a booking management system in the Ucraft Next.
Designed and implemented an AI logo generator tool, revolutionising how users create and customise logos and improving the onboarding process on the platform.
2022 — 2023
Principal Designer, Design System at GR8 Tech
Collaborated closely with the Head of Design to expand the Design team from 10 to 25 members.
Successfully implemented Modulor design system with a 60% adoption rate.
Enhanced design system review processes by incorporating automation channels.
Developed Token Master Figma plugin for automation and achieved Top 5 ranking on Product Hunt.
2019 — 2020, 2021 — 2022
Senior Product Designer, Design System at GR8 Tech
Collaborated with a design team to completely redesign a product lineup.
Conducted both moderated and unmoderated user research to inform design decisions.
Executed design work across various platforms, including applications, websites, and mobile sites.
Developed a comprehensive design system for iOS, Web, and Android platforms.
2020 — 2021
Senior Product Designer at Genesis Tech
Led product design for multiple successful apps including ScanGuru, xScan, Translator Guru, Rec&Call, Fax Guru, Cleaner Guru, Fashion Guru, and uScan.
Established and managed a design system within a native iOS app.
Defined project requirements, created user flows and prototypes.
Conducted moderated and unmoderated usability testing, wrote testing scripts.
Collaborated with Product Managers and Engineers to scope engineering efforts, participated in stand-ups and design sync-on meetings.
Mentored and trained other product designers, conducted workshops, and prioritized tasks.
2018 — 2019
Web Designer at Vodafone
Responsible for designing and developing landing pages for various clients, ensuring optimal user experience and conversion rates.
Created brand identities for new companies, helping them establish a strong visual presence in the market.
Supported seasonal campaigns from the head office, collaborating with marketing teams to develop cohesive and impactful designs.